Is your website delivering monthly leads and sales from organic search? If not, then you are missing out on potential customers searching for your services or products.
Organic search has never been more important as you need to understand how your site is performing, while continuing to deliver high-quality discoverable content, conduct keyword research, perform technical site audits and deliver ROI.
So if you want to outrank your competitors and dominate the rankings landscape in your industry – read on.
The Importance of SEO
Not only can SEO help you achieve higher rankings in search engines’ organic results, it also helps increase the visibility of your website in search engines – ultimately driving more traffic to your business.
SEO has two main goals. The first is to help you understand what users are searching for online so that you can create high-quality content to satisfy their intent.
The second is to help you create a website that search engines can find, index, and understand its content.
But as well all that, following good SEO practices is a great way to increase the quality of a website by making it user-friendly, faster, and easier to navigate.
Good search engine optimisation involves solid keyword research, competitive marketplace analysis and strategy planning to enhance content relevance while increasing engagement along with the overall user experience.
Our approach in delivering SEO is to look at how a strategy can deliver the quickest possible revenue growth for your business, then with a long term outlook for SEO success.
How to make sure SEO is working for you
A successful SEO campaign can make a huge difference to your business, attracting new customers and turning visitors to your website into paying customers.
But to do this, there are several steps you must take in order to ensure your online platform is visible to everyone and adhering to the strict algorithms set out by the top search engines such as Google.
To do this there are a number of steps you should be aware of, here are just a few:
A Thorough SEO Audit
A thorough SEO audit of your website, current rankings situation, and backlink profile can identify any immediate issues that may be affecting your Google rankings – bad backlink profiles, broken links, poor website structure, or low-quality content.
Targeted Keyword Research & Strategy Planning
In-depth keyword analysis will give you an insight into what your customers are searching for in order to build a strategy from these findings that delivers the best volumes of relevant traffic to your website.
Good on-page Optimisation
Your website performance on search engines can be dramatically impacted by poor on-page optimisation and a successful SEO campaign can ensure that your website is adhering to Google Webmaster guidelines – such as optimising your page titles, meta descriptions, heading tags and all other important on-page elements.
Careful Link Building
Link building is an essential part of any successful SEO campaign and if not undertaken carefully can have a devastating impact on your Google rankings.
Considered Content Strategy
A well-planned content strategy can be the driving force behind your SEO campaign. It’s all about producing high-quality and relevant copy, whether that be page content or regular blog posts.
Focus on Local SEO
Ranking for keywords in your local area is key to driving traffic to your website, ensuring that your Google Business listing is set up properly, verified and targeting relevant local searches.
We’re an SEO Agency Based in Liverpool
A Liverpool based SEO agency, our team have been delivering successful SEO campaigns to clients in the North West and throughout the UK.
An Ecommerce SEO agency, we’ll do a thorough examination of your website, current rankings situation and backlink profile to benchmark you against your competition.
We’ll then outline a strategy to show you how we will deliver rankings success for your business.