What is local SEO & Why is it important?

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Digital is transforming buyer behaviour as we know it and as many consumers go online to do their shopping, it’s never been more important for retailers to grab their attention.

So if you want potential customers to find your business easily online then you need to understand the importance of local SEO.

In short, SEO makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers – making it one of the most important Ecommerce Services out there.

It’s also vital when it comes to brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

But although SEO can lead to your website being viewed around the world, you shouldn’t overlook the value of your local customer base.

 

What is Local SEO?

What is the point of having a website if nobody sees it?

The ultimate goal of SEO is to reduce the amount of time a website’s target market spends searching for it.

This is achieved by taking strategic and methodical steps to elevate the website to page 1 of the major search engines.

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches on Google and other search engines.

While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location.

A focused strategy to help you compete more effectively against larger national brands, optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers.

 

Why is it important?

Ranking for keywords in your local area is key to driving traffic to your website.

So it’s vitally important that your Google Business listing is set up properly, verified and targeting relevant local searches.

That’s because SEO helps your business stand out while driving more traffic to your premises through online leads.

Some companies may not realise that they could be drawing in more people from outside their local area using Local SEO.

And since these leads are from people who are specifically searching for products or services in your area, you are more likely to see a higher conversion rate.

 

How good SEO can help you

Is your website delivering monthly leads and sales from organic search?

If not, then you are missing out on potential customers searching for your services or products.

There is extensive work behind any successful SEO campaign.

Good search engine optimisation involves solid keyword research, competitive analysis, marketplace analysis and strategy planning to enhance overall user experience.

 

Want local SEO for your business?

We are your local Liverpool SEO Experts, so contact us today for a thorough SEO audit.

As a Liverpool SEO agency, we’ll do a thorough examination of your website, current rankings situation and backlink profile to benchmark you against your competition.

We’ll then outline a strategy to show you how we will deliver rankings success for your business.